How to Find a Sponsor in your Business

1.Write a compelling proposal that makes it clear why a corporation should sponsor your business. You want to write a story about you or your business that is exciting and meaningful. Don’t simply state what you sell; explain why you impact lives. Remember, sponsorships are not just about your business: the company you want to partner with will want to know what’s in it for them. How will the company reap benefits it wouldn’t otherwise get? Also include in the proposal your target audience demographics and discuss your reach as well as how you’ll help the corporation reach its target audience.

2.Ask for your worth. Many small businesses make the mistake of not asking for enough money in sponsorships. Remember that you are offering these corporations value and direct access to the customers they want to reach. In addition, many of these corporations are used to making deals in the tens of thousands. Don’t ask for $1,000 from a company that has the pockets to give $10,000. Value your connection to this demographic and charge accordingly.

3.Follow up! How many times have you ignored an email or phone call because you’re busy or on a deadline? Corporate executives feel the same way. So many people lose sponsorship deals because they do not follow up. If you don’t hear back from an organization after you’ve submitted your proposal, pick up the phone and check in.

Corporate sponsorship is a great way to partner with large corporations looking to expand their reach, while at the same time increasing your company’s bottom line. Make it a goal to start researching corporate sponsorship opportunities and diversify your revenue stream today.